What is a wine essential? By my classification, it is a product or idea that has the ability to help you enjoy more and/or better wine. When it comes to products, most wine essentials are, or can be, accessories, however, not all wine accessories are essentials. There are also products that, when taught to be used properly, can become essential.

To many of us, wine can be a largely unknown and sometimes “scary” topic. We all know something, but we also seem to know so little. Ever sit in a restaurant and stare at the wine list or worry that you’ll be asked to select the wine? I know I have. We rely on others, waiters, sommeliers, and even bartenders etc. to help us select and that is o.k., however, keep in mind two things .. 1. With all the wine options in the world not everyone can be “all knowing” 2. Everyone’s tastes are different, so any selection may or may not be right for you at any given time.

From the variety of topics that I write on, hopefully most of you recognize that there is an attempted common thread to help you enjoy your wine experience(s) whether at home or traveling. I try to, through information and education, so that you may gain an understanding which translates to comfort and confidence when relating to wine. By introducing wine essentials, we hope it will help you continue to grow and expand the quality of your wine experience(s).

Here are a couple categories I’d place on the wine essential list:

1.Wine Aeration – wine aeration has been around for years, although until recently much of it was occurred with the process referred to as decanting. Essentially the benefit with wines (predominately used for with reds) is to “soften” the wine by exposing it to air “loosening” the tannins. Decanting also has the added benefit of separating sediment. As of the past 10+ years, the process has taken on a more modern twist using products that aid the process. I’ll go more in detail in an upcoming article and describe the why’s, what’s and how’s.


2.Wine Preservation – I am very biased on this, however, I am not bashful to be adamant on the importance for this category to be known and understood. For consumers and the retail and restaurant trade, this category can help expand the enjoyment of more and better wine more than any marketing campaign. Education, comprehension, trust and use are key. There are many methods with pros and cons and some being better than others. I look forward to discussing this more.


3.Experiential Wine Events – this is a very WIDE range of angles that will fill the qualification of being a wine essential. These events can be at home, restaurant, local or near/far away as destination experiences. They can be formal, casual or event oriented. As you can tell, it is not all about where wine is drunk, but just simply that you are drinking wine and able to enjoy more and better. Look for multiple topics here.


With all the above said, as we continue down the path of these WAVE Wine Club articles, I may not teach you specifically about particular wines, however I’ll do all I can to talk about ways to enhance your wine experience. For more info, feel free to go to Silvadore Wine Essentials. I look to hear questions and ideas from all of you on products or experiences and hope to turn them in to wine essentials for you and your friends.

Gary Gottfried is the Founding Principal of Crosslink Marketing LLC and has over 30 years in the food and wine industry. He consults for the Specialty Food Association based in NYC and Chairs their Food Service Council. He is also a partner in Silvadore Brands a wine essentials company. He can be reached at (440) 463-4663 and This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it..